BIO Osmo Bhd, which make bottled reverse osmosis water, will produce Arctic Ice, the official energy drink for Manchester United Football Club, in Malaysia.
Las Vegas-based Arctico Beverage Co International Inc (ABCI), owner of the Arctic Ice brand, said its energy drink is formulated to provide an intense sustainable energy boost for those who lead active and vigorous lifestyles.
"As part of our promotion, we'll run soccer competitions where we will bring Manchester United out to China, Japan, South Korea and of course, Malaysia," ABCI chief executive officer William Becker said.
Becker was in Kuala Lumpur recently to sign a deal appointing Bio Osmo (7243) as manufacturer and distributor of Arctic Ice drinks in Malaysia and the Asian region.
Also present at the event was Bio Osmo's executive chairman Datuk Idris Hashim, also chairman of Perbadanan Nasional Bhd - parent company of Bio Osmo.
Idris said Artic Ice will be produced by its wholly-owned unit, Amshore Holdings Sdn Bhd, which is now processing and selling reverse osmosis drinking water.
He said Artic Ice energy drink ingredients are safe, healthy, natural and, more importantly, taurine-free.
Artic Ice also specifies pure cane sugar instead of the cheaper and harder-to- digest fructose.
So far, the company has started distributing 20,000 cartons of drinks beginning this month.
Bio Osmo has 400 customers who are agents and wholesalers, with the principal markets being Malaysia and Singapore.